WHERE WE STARTED
We began working with Varsity when they were expanding into their fourth location. As the business grew and opened new locations, the brand presence began to drift a bit. They came to us ready to rein it in with a more cohesive and professional look and feel. Originally, we provided a logo redesign and website for them, but what happened next was awesome!
WHAT WE DID TOGETHER
After the initial work we did for them several years ago, we have designed T-shirts, business cards, website graphics and special cards. After their existing website became aged, they asked us to create something new for their online presence. The new website has a responsive web design, and the customer experience has been enhanced with a new online ordering feature. The Dundee and Bellevue locations are successfully using the online ordering system now, and Varsity will be implementing it throughout the remaining stores soon.
THE IMPACT IT MADE
Varsity’s open communication with us helped us to easily understand and identify design solutions that fit their personality. We brought little sayings into the website (like “Starving?” and “Gotta eat now?”) to bring in some of the lightness and personality they exude. Most importantly, the website’s user experience was improved so that it is easy and interactive for the user. All this adds up to happy customers and more orders, which is exactly what Varsity was going for!
“E Creative is professional, thought-provoking and a fun bunch to work with!”
ALL THE FEELS
We loved working with Varsity because they are so down-to-earth and real. We’re thankful for another client who has truly become our friend.