12.21.2020
Do Right, Right Now
Over the last several weeks, E Creative has been honored to partner with Vic Gutman & Associates (VGA) to create the Do Right, Right Now COVID-19 prevention and awareness campaign. We’re proud to be part of this collaborative effort to develop a bilingual campaign to reach people in Douglas County and greater Nebraska.
Do Right, Right Now is a practical call for a coordinated response to COVID-19, and it encourages all Nebraskans to work together to get the good life back. By pairing simple messages like “wear a mask” and “wash your hands” with bold, eye-catching colors, this campaign reminds everyone that, even though they might be “over it,” COVID isn’t over yet. We still need to continue to work together to stop the spread, stay connected and follow best practices.
The Omaha campaign started when Douglas County Health Department and Omaha Community Foundation teamed up to develop a unified message in both English and Spanish. Thanks to the Nebraska State Department of Education and Nebraska Children and Families Foundation, the campaign expanded to serve the entire state of Nebraska. With generous support from dozens of community partners and media outlets, the Do Right, Right Now campaign is gaining traction across the state.
Our work on this campaign has been on an accelerated timeline and is rewarding at the same time. Our team developed the campaign strategy and messaging in addition to developing a blend of campaign billboards, TV and radio scripts, social media graphics, print ads, digital ads, posters, flyers and more in just a little more than three weeks. The fast-paced work has been completely worthwhile because we know the outcome will have long-lasting impact.
Working on a campaign like this aligns with our values at E Creative. It’s a privilege to be a part of supporting its ongoing efforts as the campaign continues. We hope you will visit DoRightRightNow.org to learn more, especially as we move into the holiday season. Please wear a mask, give space, stay connected and share the campaign message far and wide!
We’re in this together, so let’s work together to Do Right, Right Now.