YouTurn provides a chance for youth who are currently in or are at-risk of joining gangs to find their way into a positive lifestyle. Providing evidenced-based methods, programming and services, YouTurn is expanding on the work that began in the area over ten years ago to reach young people throughout the Omaha metro area.
WHERE WE STARTED
As a new organization, this group of vested leaders came to us without a name. Going through our brand intensive with them, we helped them identify their foundational elements and organizational statements as well as their new name and identity.
WHAT WE DID TOGETHER
We led them through a naming and brand messaging workshop and YouTurn was born. From there we created a youth-oriented palette and logo, stationery, brochure, and bilingual website.
“Working together to create all of our materials and bilingual website was a fun and exciting experience with E Creative.”
THE IMPACT IT MADE
Through uncovering their core values and identifying their brand attributes, the staff and board were able to rally around common culture and goals, building a completely new identity and brand. There was now a standard for hiring new staff and making decisions. They could leave the old behind and move forward in their now clarified work to eradicate gangs and violence in Omaha.
ALL THE FEELS
We loved this project because it reminded us (yet again!) that branding strategy and design has the power to make a real impact on our very own community. We believe that the work we did revealed YouTurn’s true identity, and will help guide them to accomplish the good they are setting out to do in the community.