WHERE WE STARTED
Committed to funding, supporting, training, and cheering on their partners, CFY is a passionate crew working in a complex field. But in the midst of their high-impact work for their partners, CFY’s own brand message had gotten lost over time; people were confused about what they do. And CFY didn’t have clarity on who their audiences were or what they needed to know.
WHAT WE DID TOGETHER
We began with a brand messaging process that helped CFY to identify their audiences, get grounded in their values, and concisely talk about their work. Then the visual identity naturally flowed from this, being refreshed to align with this presence. The rebrand was rolled out with a fresh website, brochures, annual report, and exhibition banners.
“E Creative took the time to get to know CFY. We can now tell our story better and advance our work through the meaningful materials that they developed for us.”
THE IMPACT IT MADE
It’s now clear what CFY does for the community, and there is a greater appreciation and support of it. Audiences are drawn in by the vibrant colors, fresh imagery, and clean infographics that immediately communicate the vibe and impact of CFY’s work.
ALL THE FEELS
CFY’s audiences have responded positively to the refresh. And CFY feels empowered to freely share their message, knowing that it hits the mark with those they want to reach.