WHERE WE STARTED
They came to us for help with their capital campaign plus a long list of marketing and project management needs, including updating the logo, clarifying the brand message and building a new website. The WCA’s timeline for everything was short, so we got to work immediately.
WHAT WE DID TOGETHER
We led a brand intensive workshop with them, and from it, we produced brand attributes and voice, plus capital campaign and event materials that could support not only their fundraising, but also their education and advocacy efforts. Alongside our collaborators, we budgeted and phased out multiple projects so the WCA was not overwhelmed with the magnitude of all the work. Weekly client meetings kept everyone on track and moving smoothly through a quick timeline.
A new website was created with a major overhaul to the look and feel, and a well-organized site structure was developed. A capital campaign was branded with the concept of “Within Reach” to communicate that the WCA is always within reach for those who need them most, waiting with an outstretched hand. Having already raised most of their funds for the new building, they were also
almost within reach of their goal!
THE IMPACT IT MADE
Members of the Executive Staff now feel confident when they speak at events and raise funds. A public messaging campaign is increasing awareness about domestic violence and sexual assault in Omaha. And, with a cohesive brand message and talking points to share, the WCA can be confident when any staff or board member speaks on behalf of the organization. We also launched their new website just in time for a major event, and it was met with an enthusiastic response.
ALL THE FEELS
Throughout the WCA’s community-wide capital campaign, it was rewarding to see how community champions came together for the individuals and families they serve.
As a final touch, we worked together to create a “thank you” video that the WCA was able to share with everyone who made a difference throughout their campaign. We’re proud to partner with the WCA, an organization that is always within reach.